Daniel Low & Company
From Salem Links and Lore
- Daniel Low & Co. was a landmark store downtown, using the distinctive 3-story, red brick building, formerly the First Church, built in 1826. This popular store operated from 1874 until 1995.
- Many city residents remember shopping for gifts and jewelry in the store with the white columns, chandeliers and wide central staircase.
Even when being used as a church, the bottom floor was rented out to retail establishments to offset the cost of maintaining the building. Daniel Low & Co. became famous for their souvenir witch spoon they began making in the 1880's and advertising in national magazines. This lead to the making of their own mail-order catalog which grew to as large as 200 pages.
- Seth Low took over after Daniel Low died of a heart attack in the store in 1939 and later the company was run by his widow until the mid-1950s. Bill Follett bought and ran the company until is was sold, along with the building in 1994.
